Portfolio website / UI/UX
Interior Designer Helle Melberg
Interior Designer Helle Melberg
Interior Designer Helle Melberg
About the project
About the project
Helle Melberg is an experienced interior designer based in Copenhagen, working with both private and corporate clients. Her design philosophy focuses on sustainability, personal expression, and making the most of what already exists in a space.
Helle Melberg is an experienced interior designer based in Copenhagen, working with both private and corporate clients. Her design philosophy focuses on sustainability, personal expression, and making the most of what already exists in a space.
Client
Interior Designer
Services
UI/UX Design
Industries
Interior Design
Agency
This Is Bob
/Task/ Develop a website designed to clearly present her services, authentically showcase her brand's personality and values, build strong trust with prospective clients, and strategically contribute to business growth and greater professional visibility. Since this was Helle’s first website, my goal was to design not just an interface, but a full digital presence that felt authentic, personal, and useful — for both Helle and her future clients.
/Task/ Develop a website designed to clearly present her services, authentically showcase her brand's personality and values, build strong trust with prospective clients, and strategically contribute to business growth and greater professional visibility. Since this was Helle’s first website, my goal was to design not just an interface, but a full digital presence that felt authentic, personal, and useful — for both Helle and her future clients.
/What Was Done/ - Developed a clear content structure from scratch, based on client personas and typical user flow - Designed a visual identity using a soft pink background and bold red headings to highlight Helle’s unique voice and personal charm - Created a responsive, mobile-friendly layout - Wrote concise, friendly copy that conveys warmth and expertise - Added testimonials and featured projects to support trust-building In the first 3 months after launch: - Time spent on the site exceeded 2 minutes on average - The contact form began generating qualified leads — a completely new acquisition channel for Helle - Clients said the site helped them “get a feel” for her approach before reaching out /Why It Works/ For service-based creative professionals, the first website is more than a digital business card — it's a foundation for visibility and trust. This site gives Helle a space that speaks in her voice, showcases her value, and makes it easy for people to connect.
/What Was Done/ - Developed a clear content structure from scratch, based on client personas and typical user flow - Designed a visual identity using a soft pink background and bold red headings to highlight Helle’s unique voice and personal charm - Created a responsive, mobile-friendly layout - Wrote concise, friendly copy that conveys warmth and expertise - Added testimonials and featured projects to support trust-building In the first 3 months after launch: - Time spent on the site exceeded 2 minutes on average - The contact form began generating qualified leads — a completely new acquisition channel for Helle - Clients said the site helped them “get a feel” for her approach before reaching out /Why It Works/ For service-based creative professionals, the first website is more than a digital business card — it's a foundation for visibility and trust. This site gives Helle a space that speaks in her voice, showcases her value, and makes it easy for people to connect.
